Unipharma, a pharmaceutical company, developed a line of glutathione-based liquid supplements and assigned us the mission of becoming the category leader in the United Stated market.
To achieve the goal, we planned and executed an ambitious plan where Beyond took control of all customer contact points. Advertising, Store, Public Relations, Social Media, etc.
A launch strategy for the GlutaDose® Wellness product was established, with a mix of Legacy and digital media in two languages (English and Spanish). A strategy was executed in the four most active regions in the nutraceutical market. The Amazon store and all the brand’s online presences were optimized for a fast and secure customer journey.
National and international distribution logistics were set up and the support of renowned ambassadors for the brand was coordinated. A three-phase strategy was designed: 1) Education 2) Acquisition 3) Engagement Thanks to this effort, today GlutaDose® is the leading brand in glutathione-based liquid products with Blow-Fill-Seal technology.
